Brochure
printing Singapore and folded leaflets are an effective way of communicating
your products and services to potential clients. Their versatile purposes are differentiated by
specific designs and print options available to ensure that they attract the
eyes of the target audience.
Unfortunately,
there is a lot of brochure competition, so how can brochure printing Singapore
help your business and ensure your products or services stand out from the
crowd?
There
are 6 steps in making your brochure effective for you to use as a marketing
push for your company.
STEP
1 – Research
Do some
basic research about your customers, your competitors and your budget, your
target markets and what type of brochures are appealing.
Compare
competitor and industry brochures and objectively review the good and bad
features, such as brochure size, do you the brochure to look different,
practical and be able to fit into a brochure rack.
STEP
2 – Content writing
Your
content should be easy to read. It should highlight the benefits of your
product or service, It should Include all relevant details if possible -
prices, times, and locations and full contact details such as website, phone, address,
email
STEP
3 – Heading of brochure
Write
something eye catching that attracts your target market in the top of your
brochure.
STEP
4 – Choosing of images and graphic
It is
very important to choose images that showcase the unique selling point of your
product or service. The images need to inspire people to want to experience
what you are offering.
STEP
5 – Design of brochure cover
The
cover is obviously the most important part of your brochure as it is the first
thing people see and it should inspire them to choose your brochure over
others.
STEP
6 – Display and distribution of brochure
The next
step is deciding where to display your brochure. The aim is to have your
brochure displayed in as many appropriate places as possible.
You can
pay a brochure printing Singapore distribution company to store and distribute
your brochures for you, or you can get them into the marketplace yourself.
